The appearance and unique branding of your commercial vehicles photographically describes and relays the reliability and quality of the services you offer to your day to day clients and the kind of business you engage in. As many people say image is everything. You need to stand out from the rest so as to secure your business and get noticed. If you want to stand out, then you will have to invest in commercial vehicle graphics. With the graphics you can build on your company’s brand and increase company’s fleet resale value. Nevertheless, there are so many factors that you need to put in mind prior to coming up with the right vehicle graphics.
Branding the Fleet
Prior to installing graphics, you need to first of all determine whether you need them or not. You should analysis the cost of prospective graphics and the fleet vehicle type as this will assist in identifying the best selection for the fleet before you proceed. In addition, you need to keep in mind that once you put the graphics on your vehicle, it automatically becomes a moving billboard.
Keep It Simple
Since the vehicle will be moving, your message needs to be understood very fast. You should also bear in mind the duration you would like to keep your vehicle in a fleet. Maybe, you might need a removable material or something that can last up to 12 years, the choice is yours. Ensure that you use the wording which the management and marketing approves. You should also keep up with the commercial vehicle graphics standards.
Most people when installing vehicle graphics mostly hire a sign expert to do the design. It is however recommended that fleet managers be responsible by ensuring what is installed on a motor vehicle benefits their fleet. They are also supposed to ensure that appropriate steps are taken for warranties and proper removals.
Size of the vehicle
You need to put in mind the kind of vehicles you have and styles of their bodies. You should not be restricted to brand your vehicle using only one body type. It is good to use branding which will accommodate a variety of vehicle bodies. You should also consider door handles, bumpers as this will increase the cost more so if you are doing partial or full body branding. However, full body branding is advantageous as it will increase the resale value for your fleet vehicles compare to partial branding. As you can see, commercial vehicle has many pros especially if you would like to sell your brand name.