Businesses in Tucson operate in an increasingly competitive environment, jostling against each other for the attention of customers. To survive and thrive in such competitive environments, companies need to get more creative and unique in their advertising methods. One way of advertising in Tucson, AZ, is through the use of vehicle wraps.
What are vehicle wraps?
Vehicle wraps are laminated vinyl graphics or decals that businesses may apply on their vehicles, subsequently turning them into moving billboards. You may opt for a full or partial vehicle wrap. You can also use wraps on any vehicle, including cars, buses, trucks, vans, and trailers. Content commonly found on vehicle wraps includes business images, logos, text, or any other printable content.
Why opt for vehicle wraps?
First, well-designed vehicle wraps are great at differentiating a business’s vehicle from other vehicles on the road. This differentiation means that vehicle wraps are likely to capture the attention of other road users, which in turn is means a more significant number of impressions. In fact, according to the Outdoor Advertising Association of America (OAAA) vehicle wraps could generate up to 80,000 daily impressions for businesses. Vehicle wraps have the potential of reaching hundreds of thousands of viewers every month.
Secondly, vehicle wraps allow for uninterrupted and non-aggressive marketing. This marketing means that businesses may be able to capture the attention of viewers without interrupting their routine. Moreover, vehicle wraps attract attention, even when the vehicle is parked.
Using vehicle wraps for your business would also translate to significant cost savings in terms of advertising and marketing. Indeed, according to the OAAA, vehicle wraps are more cost-effective than other advertising methods such as the use of billboards, radio spots, TV spots, or even newspaper ads. The durability of well-done vehicle wraps also contributes to their cost-effectiveness. In Tucson, for example, high-quality wraps could last up to 5 years, depending on factors such as maintenance and exposure to elements.
Fourth, vehicle wraps are great for advertising to the local market. This type of advertising is great because it reaches people within the area that the business primarily operates in.
Apart from serving as advertisement tools, vehicle wraps also enhance the aesthetics of a vehicle and protect it from damage. These protection wraps protect vehicles from exposure to elements as well as from scratches and rust. Well-done vehicle wraps could, therefore, lead to vehicle maintenance cost savings for businesses.
Vehicle Wraps in Tucson, AZ
No matter which type of business you are in, Kachina Sign Center has the expertise to not only design a captivating wrap for your vehicle but also to apply it seamlessly.