Common Mistakes People Make While Designing Signage for Business

They say, “a picture is worth a thousand words.” The same rule applies to the signs. So, when you are looking for some trusted ways to present your brand message to the local audience, signs can serve your needs better.

Reports reveal that many customers judge your business by signs alone. As a result, experts recommend signage as an integral part of the marketing campaigns. But business owners often make some common mistakes while designing signage for the business.

If you are also planning to design signage to spread awareness about your brand in the competitive market, it is first essential to avoid design mistakes. Below we have listed a few to help you take safe steps with your branding campaigns.

Mistake #1: Not adding your logo

Your storefront sign must include your logo, but at the same time, you have to use the logo on other platforms as well. When you are interested in leaving an impression on the audience, it is essential to make logos a necessary part of your online and offline branding campaign. They must unify your business while building a solid identity in the competitive market. At the same time, you should add a logo to floor graphics, sleek acrylics, etched vinyl on the glass windows, promotional products, and break room walls.

Mistake #2: Not using vehicle wraps

Experts believe that vehicle wraps can be one of the most cost-effective and practical ways to spread the community’s brand message. Vehicle wraps can serve your needs when you want to broadcast your brand with quick highlights on services, products, and sales. They can advertise your business 24×7 and target an average viewer count of 3000 customers.

Mistake #3: Missing impressive opportunities

Storefront signs and giant street-side billboards have a lot to say about your business. People can learn so much about your business, even during an occasional walk. It is good to hire a team of experts to design impressive signage for your business that can generate new traffic towards your storefront. You can soon convert these visitors into potential customers.

Mistake #4: Failing to illuminate your signs

Although you might be serving customers only during the day hours, it doesn’t mean that your advertising efforts should also be limited to a day. An illuminating sign can spread awareness about your business during the night hours. Several companies have already used this trick to promote their brand, helping them stand ahead of their competitors.

Now you have gone through the potential mistakes you need to avoid while designing signage for your business. It is the right time to hire professionals from Kachina Sign Center in Tucson so that you can achieve an enhanced reputation in the market. Do not forget to follow ADA rules and regulations while designing your signs to ensure that the message goes to every individual.