Starting a new business requires one to get all the essential factors such as location, branding, marketing, purpose, and values right. Whether you run a start-up business or well-established one, your brand identity should be clear if you want to be successful. Interestingly, a functional logo is a necessity as it compliments your brand identity.
Importance of Brand Identity
Brand identity simply refers to anything that defines a company, service, person or product. Every business should have its own brand identity, unique to that of the competition. Your brand identity can be defined by various factors, including the name, symbol, or design provided that it differentiates your business from others. The importance of brand identity cannot be overlooked as it clearly shows who you work with, what their roles are in your business, and how your organization benefits communities. Also, your brand identity equates to your organization’s reputation as potential and existing customers will directly associate it with what you do
The Importance of a Company Logo
Logos are an important part of your business. They are a representation of your organization’s identity and unique experience. Generally; logos tell a lot about your business as they appear in all your marketing/advertising materials including websites, billboards, business cards, stationery, and even gifts. They are literally the foundation of your company’s brand identity. Prospective customers should be able to tell what your company does from looking at your logo. Examples of globally renowned logos include Coca-Cola, Nike, Google, Apple, Microsoft, Pepsi, the Olympics, Disney, and 3M, among many others. All these are perfect examples of how your logo design can make determine how your niche market behaves. An ambiguous logo will obviously leave most of your customers confused while a clean-looking, professional logo portrays high levels of professionalism to your niche audiences.
Important tips for designing a logo:
You’ve probably never seen any reputable company without a trademark logo. Having said that; you should perhaps consider creating your own unique logo. To get it right, there are various things you should doubtlessly consider doing. They include:
- Understand the purpose of having a logo
- Clearly define your company’s brand identity
- Research on your competition
- Find inspiration for your logo design
- Pay extra attention to your color choice
- Select the correct typography
- Pick the right type of logo
- Evaluate and re-evaluate your logo options
- Incorporate your logo design into your brand in a smart way
- Pay attention to what you shouldn’t do when designing your logo
Your logo should attract the right focus, make a strong first impression, should be memorable, and distinguish you from the competition effectively. A logo is, without a doubt, an essential part of your brand identity as an investor. Therefore, never gamble with your logo, it’s best if you can work closely with a reputable professional logo designer if you want to define your company’s brand identity successfully using a unique logo design.