One of the biggest benefits of using physical commercial signage is the fact that they increase brand exposure and provide all-year-round advertising for businesses. Indeed, this is one of the things that contribute to the cost-effectiveness of signage. However, this also means that signage, especially exterior signs, are often exposed to elements such as rain, dust, and heat. This also means that with time, the wear and tear of business signage is inevitable. Ultimately, some signs end up looking old, tired, dirty and sometimes, even dysfunctional.
At Kachina Sign Center, we believe that just like businesses evolve and adapt to changes, so must the signs that they use for their businesses. Regular maintenance of signs is important, but so is the need to make signs more attractive, more durable, trendier and more modern. The truth is that old and tired signs may end up portraying the wrong image about a business to potential customers. For example, some may think that a business is neglected and unable to keep up with the times. Additionally, old and tired signs harm the marketability and visibility of business; all of which may eventually lead to a loss in revenues.
Research suggests that improving/replacing business signage may have a positive impact on the total number of transactions a business attracts, the amount spent per transaction and the sales revenues of the business. In a survey conducted by The Sign Research Foundation 3 out of every 5 businesses which improved/replaced their signage recorded an increase in sales of at least 10%.
While a potential increase in sales may be a good reason for businesses to improve or replace their signage, it is not the only reason. New or improved signage sparks the interest and attention of both potential and existing customers; increasing the visibility of the business. Visibility may also be enhanced through the use of bigger signage. Second, an improved sign may use better and more durable materials thus increasing the longevity of the signs.
It is also worth considering that businesses often change important details such as telephone numbers, websites, social media accounts or even the services/products offered. Updating or replacing signs ensures that any information communicated on the signage remains accurate and up-to-date. This is extremely important in ensuring that customers and potential customers are not lost due to misinformation or being misguided.
At Kachina Sign Center, we are dedicated to ensuring that the process of replacing or updating your old and tired signage is stress-free. Feel free to contact us for any queries or to share any ideas about the upgrades you require.