Believe it or not, retail signs, if adequately capitalized, can turn the odds in favor of your business. Apart from magnetizing your target audience, high-quality retail signs can convey your company’s credibility and authenticity that would inevitably benefit you in the long run. As per a survey report submitted by Ketchum Global, Research and Analytics retail signs are one of the chief factors that influence purchasing decisions. More than 76% of the customers have revealed that they chose to step inside a particular store for the first time because the retail signs seemed appealing. Additionally, 68% of the consumers agreed that they bought things from a company because the signs made them think twice, and sway towards them.
It is essential to remember that if a retail sign is poorly fashioned, it can even offend customers. Business owners should seek assistance from a team of professionals like us, who have been in the business for quite some years now.
- Outdoor signs
Outdoor signs that come in the form of awnings, blade signs, building signs, window decals, dimensional letters, and such others will let your consumers know that they have arrived at the right place for their needs not look any further. Because these signs are outside your store, you should make sure that they are artistically crafted and tailored in a way that helps the customers to relate to your brand’s message on a personal level and thereby increase sales.
- Indoor signs
Once a customer has stepped inside your store, your subsequent goal is to persuade them and furnish them with reasons to keep coming back to you for more. No matter how regal or sophisticated the store’s décor is, indoor signs will encourage them in a whole different manner. Unlike outdoor signs that are capable of enhancing profit as you increase footfall, indoor retail signs can prompt people to make quick and prompt decisions when inside your store. Nonetheless, the catch is that if the company you have handed over the consignment to follows the “one-size-fits-all” principle while curating the signs, the entire plan will backfire. Therefore, to be on the safer side of the spectrum, get in touch with us. We will make sure that every little detail starting from the size of the store, its interior design, sales perspectives, and the like are considered for customizing the signs.
Our full-service sign company, Kachina Sign Center serving in Tucson, Arizona, and the surrounding communities, is here to satisfy your distinct palette of signage requirements. Do not mistake us for a label that only makes signage. Kachina Sign Center employs a team of experts: project managers, graphic artists, material specialists, sign technicians and marketing experts who are best at their designated jobs and can formulate signage that will not be grouped with mainstream, mass-produced signs and will inevitably have unique characters and charm of their own.