As a business owner, you want to make sure your sign is attracting costumers for the right reasons. If your “Funeral Home” has turned into a “Fun Home” or your “Hardware Store” has turned into “War Store,” it may be time to give you sign some TLC- ASAP. Remember your sign is the first thing your costumer sees coming into your business, so make sure it’s saying what you want it to say. If it’s dusty, dirty, damaged, or hidden from view, chances are you’ve already lost business.
Keep the lights on
Sign maintenance and repair is especially important when you are using an LED light panel. When you notice a flicker, or outage the first thing you need to do is test the electrical current. You can do this by using an Ohmmeter, or a device used for measuring electric current. There are digital Ohmmeters out there that make the process very simple. (http://www.wikihow.com/Use-an-Ohmmeter) If you find the reading to be off, consult an electrician or the friendly folks at Kachina Sign Center in Tucson for an easy fix. If the reading is normal, you may need to pull a Clark Griswold and check each individual bulb. This task may seem daunting when working with a large panel, but the payoff is worth it if you can spot the bulb. Regularly dustin and cleaning your panel can also help cut down on damage and electrical disruptions. (http://www.doityourself.com/stry/how-to-repair-an-led-light-panel#b)
Visibility is key
If your not sure if your sign needs repairing, try viewing it through the eyes of a potential costumer. Are all the letters clearly visible from the street view? Does it pop and shine like it did when it was first installed? Although the damage may seem less noticeable to you after seeing it on a daily basis, it may be an eyesore for a potential client.
Get it inspected-for free!
The best way to ensure your sign is up to date on maintenance, is to get a free inspection from Kachina Sign Center. They can discuss a maintenance plan with you that will help your business avoid costly repairs in the future. You may be thinking of reasons why your sign repair and maintenance is not top priority for your business, like time and extra costs. But in reality, it may be costing you more doing nothing and repelling potential business. Stop by Kachina today to discuss repair and maintenance options. http://kachinasigncenter.com/business-signs/sign-repair/