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Don’t be afraid to come in and ask questions. The more you know about your direction and strategy, the better it will be as you make decisions that you may love or later come to regret. Research is incredibly important, especially in the beginning before you commit to an idea and may not easily turn back from.
Good Ideas Can Start Small
There is no one better to visit with about your ideas than me Ellie, at Kachina Sign Center. Having been the entrepreneur and built my own company, I can speak from experience. Being able to bounce ideas off of someone like myself, who not only has my own successful company, but has worked tirelessly with hundreds of other people just like yourself, I am a treasure trove of information and ideas.
Since signs are one of the first things that most new start-up companies must address, it is my recommendation that you create a game plan for your marketing strategy. That includes the very beginning levels of creating a brand, first steps to marketing, and the next levels of growing in your marketing plans. Your signs may start small and portable, and evolve into more concrete structure as you gain momentum.
The reasons I suggest this are to keep you, the new owner, from making expensive missteps, and not allocating a smaller budget to get started on a scale that lets your signage develop as your business grows. If you invest in small budget signage to start, you can change course and absorb those costs. By letting your long term goals happen naturally as you are ready for them, you’ll know when it’s time to make larger changes in your signage.
Questions like Trademarking your company name, logo, or even product name should be considered. Maybe you have taken steps to do this and want to factor that into future signage or possibly are just learning about this process and need a leg up to understand how it will affect your future signage plans. We can share some ideas about this.
These are just a few of the initial points that we can discuss and I can help you to create your plan (offering suggestions), know where to start and how to evolve as you move forward.[/fusion_text]