Today, a good number of brick-and-mortar retail stores are adopting the use of technology to enhance their customers’ experience and to make it easier for their customers to buy their products with ease. Amazon, one of the leading online stores started experimenting with brick-and-mortar retailing by opening Amazon Go grocery stores and Amazon bookstores. On top of the online success, Amazon has a network of physical stores that they use to roll out some of their automation technologies that have been tested in their Amazon go stores.
Several brick-and-mortar stores have for years now been experimenting with different in-store technologies to try and enhance their customers’ experience. In the past, there was little or no urgency to actualize these technologies but this has changed in the past years as more and more retailers are adopting new in-store technologies. Some of the technologies that are being adopted today include self-service kiosks, interactive touch screen mirrors in dressing rooms, digital signage holographic displays, augmented reality, the use of robots, just to mention but a few.
As a print-service professional, it is essential that you start thinking about the changing retail landscape and these changes can affect the demand for your products especially point-of-purchase (POP) graphics, in-store displays, and packaging. You need to start looking for other problem-solving services that you can offer the brick-and-mortar retailers as the landscape changes. Here are some of the changes to expect:
Stores will no longer be just a selling space
Brick-and-mortar stores will not just be about transactions but will be more about brand awareness, great experience, in-store services, and product awareness. This means that retailers must find ways to offer their customers something that they cannot get from e-commerce. The retailers have to enhance their customers’ experience by offering something more than just transactions.
Do it yourself shopping
Customers and shoppers no longer want to interact with moody shop attendants or associates. They want to make purchases on their own and even pay for their products using their phones, the use of fingerprints and scanners.
More personalized customer service
Mobile apps are being developed to enhance customer service and experience. If you use an app specifically designed for a particular physical store to check in to that store, the associates will immediately know who you are and what you have looked online. This means that you will get product suggestions according to what you have been searching online.
Increased use of analytics to map each customer’s path to purchase
Renown brands and business are using analytics to gather data about the interaction of each consumer who interacts with their products. This enables the brands to understand the path the customer used to finally make a purchase. For instance, the brands will get data on how the customer first learned about that particular product, what sources of information did they use to learn about the product, at what point did the customer decide to buy the product and so on.
Knowing the changing retail landscape will give you an idea of what to expect and how to provide your clients with the right print services they require.