Having a vehicle wrap that is well designed is a great way of take the company to the streets and gaining brand awareness. However, getting a quality vehicle wrap is not as easy as it seems. There are several tricks and turns that you need to taps in to look stunning, create stunning and embed the company’s image into the minds of the potential clients. Here are a few tips
Create a great brand message
Branding has to do with the message that the clients see when they see the brand. If the message does not turn something inside their minds, the brand is bound to fail. It does not matter how good the vehicle wraps have been made, the message carries the day. Ensure that you have put together an amazing brand identity and a great logo, which is simple, sends a strong message and can be remembered with ease.
Minimize the use of photos
Pictures are great for they make a good brand image. However, when it comes to car branding, there is a likelihood that the message will get lost in the midst of the other things that try to get the potential client’s attention. Most service companies do not have a tangible product to present as a photo. For example, showing bulbs and electrical appliances to depict electrical repairs may be a major fail in branding. Other types of images may work better in this case.
Limit the wording in the advertising copy
A good car advertising copy does not need to be cluttered with a lot of messages and images. Make it strong, simple and memorable. The whole wrap could just include a strong brand implementation, a tagline, contacts, and a website. Keep away from bullet lists that look more or less like shopping lists or pages of a directory.
Stand out in the designing
The quality of your vehicle wraps talk a lot about the quality of the brand. As explained by Kachina Signs Center, the customers equate your brand with the message that the vehicle wraps give them. Look for vehicle wrap designs that will the customers wanting to know more of the brand. The amount of the time that the customer has for your brand is usually less than 30 seconds. Make them count by hitting hard the memory of the client. Make a simple imagery, and ensure that the message and the contacts can be read from a distance.