First impressions are critical. A positive first impression would most likely increase the chances of repeat clients, while a negative first impression could lead to the loss of potential clients. Research suggests that visual cues play a significant role in influencing first impressions. When it comes to business offices, the lobby area, and the visual cues in it affect the perceptions that clients may have about the company. Instead of having bare walls in your lobby area, you could use signage to provide an exciting and engaging environment for both existing and potential customers. However, rather than having off-the-shelf lobby signs, you could opt to customize your lobby signage, ensuring it is in harmony with the look and personality of your business brand.
How to Customize
There are numerous ways to customize your lobby signage. A common technique is to combine different materials. For example, you could achieve uniqueness by combining acrylic with metal or even wood with aluminum. Alternatively, you could customize your lobby signs by playing with color schemes to enhance the style and appeal of your lobby signs. Businesses could also customize their lobby signs by considering size, shape, placement, or any other special features they may have in mind.
Benefits of using Custom Lobby Signs
Other than making a positive first impression, there are several other advantages of investing in customized lobby signage. First, custom lobby signs are more noticeable and more accessible for customers to remember. Ultimately, this translates to an increase in brand recognition and awareness, giving you a competitive edge over your competitors.
For businesses that have multiple office locations, customized lobby signs also ensure brand consistency. This consistency means that no matter which office location clients walk into, they will be met by instantly recognizable signage.
Thirdly, custom lobby signs are also crucial in ensuring that your business stands out from the rest, particularly where multiple companies share office space. Custom lobby signs could, therefore, serve as directional cues to clients.
Apart from helping clients to find your business more quickly, custom lobby signs also communicate essential information about your business. Lobby signs could include information such as business mottos, slogans, and awards.
The fifth potential benefit of custom lobby signs is that they may have a positive impact on employee engagement. The engagement is because well-designed custom lobby signs reflect positivity and may also signal business growth.
Custom Lobby Signs in Tucson, AZ
We, at Kachina Sign Center, are always ready to help you in customizing your lobby signage and injecting some life and excitement in your lobby area. Talk to us about your needs or about any questions you may have on how to create high-quality lobby signage for your business.